Partner Marketing Specialist

Remote - Auburn, IN

About Us

TractionAg helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag-retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.

Role Overview

This is a hands-on partner marketing role focused on executing co-marketing campaigns, enabling partners with the right content, and showing up in-market. You’ll work across Marketing and Partnerships to bring our partner strategy to life at events, trade shows, and in the field.

What You’ll Do

  • Execute co-branded campaigns with ag retail and channel partners
  • Turn partner strategy into clear, effective marketing execution
  • Build and maintain partner enablement content (collateral, decks, training materials)
  • Plan and run webinars, trade shows, and partner events, including on-site execution
  • Own booth logistics: setup, swag, signage, and teardown
  • Track performance: campaign engagement, event ROI, and partner-sourced pipeline
  • Act as the day-to-day connector between Marketing and Partnerships

Travel Expectations (Important)This role requires frequent travel (20–30%), with heavier travel during peak seasons. You’ll be on-site at trade shows, partner events, and in-market activations, not just planning them.

You’ll Be Great at This If You

  • Understand ag retailers, co-ops, or distributors (or can learn quickly)
  • Are highly organized and can juggle multiple moving pieces
  • Like blending creative work with execution and logistics
  • Are comfortable working with external partners and internal teams
  • Actually enjoy being on the road and executing events in person

What Success Looks Like

  • Consistent partner-driven pipeline from co-marketing efforts
  • Partners feel enabled and aligned with TractionAg messaging
  • Events are well-run, on-brand, and worth the investment
  • Clear, actionable reporting on what’s working

What We’re Looking For

  • 3+ years in B2B, partner, or field/event marketing
  • Experience supporting trade shows or live events (booth management a plus)
  • Strong communication and organizational skills
  • Proven ability to travel regularly (20–30%) and be on-site for multi-day events
  • Ag, ag-retail, or SaaS experience is a plus

What We Offer

  • Remote-first environment
  • Flexible schedule
  • Health, dental, vision, and life insurance
  • 401(k) with company match
  • Unlimited PTO + paid holidays